The new Napa? A bushel of wineries that offer virtual tastings
Spring usually heralds the beginning of traffic jam season in wine country, but this year it’s bandwidth, not bumper-to-bumper bachelorette parties you’ll need to worry about. Much as the rest of the world changed overnight with the arrival of the coronavirus, so too has the wine world had to respond to the pandemic. With the restaurant and wholesale retail channels decimated, an entire industry—from its vineyard workers to vintners and beyond—depends on its ability to innovate, connecting with the customer directly.