LifeLock Inc. is following in the steps of fellow Phoenix company Dial Corp. tapping NBC’s “The Apprentice” for a little marketing help…

…The new season of Donald Trump’s “Apprentice” reality show is scheduled to premiere March 1. Sixteen celebs, including Dennis Rodman, Andrew Dice Clay, and Joan and Melissa Rivers, will be split in teams of men and women. One contestant will be fired each week based on their performance while raising money for favorite charities…” ~ read the entire news article here.