We’re far past men wearing makeup being considered a novelty (just check out any Youtube tutorial from MannyMUA, PatrickStarrr, or James Charles)—but makeup designed with men in mind is still a new concept in beauty. Tom Ford and Clinique have dabbled in releasing products for men, but Chanel just announced a new line of products for 2019 called Boy de Chanel. The makeup line includes three products: a sheer, tinted foundation, brow pencils, and matte lip balm.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a statement to WWD. “Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”